POPWHITE is the first and leading oral care brand to leverage color correction to naturally whiten and brighten teeth.POPWHITE's power of purple oral care formulas are clinically proven to cancel out the visibility of yellow dental stains.POPWHITE currently leverages FDA approved synthetic colorants to make its proprietary purple. This Power of Purple ("POP") formula cancels out the visibility of yellow dental stains.POPWHITE is inspired by the art and science of color and beauty. Colors opposite each other on the color wheel, such as purple and yellow, are complements. Due to the nature of color perception, complements cancel each other out.